Temu, launched in 2022 by PDD Holdings, has rapidly ascended in the e-commerce sector, challenging established giants like Amazon.

By 2024, Temu’s Gross Merchandise Value (GMV) reached approximately $50 billion, with projections suggesting growth to $70–80 billion in 2025 .

In terms of monthly active users (MAUs), Temu surpassed Amazon globally, with 684.4 million visits in August 2024, compared to Amazon’s 2.7 billion visits .

In the U.S., Temu’s app had 185.6 million MAUs in August 2024, narrowing Amazon’s lead to over 50 million